6 Easy Ways to Supercharge Your Web Performance (Both Google and Users Will Love It)
People don’t like to wait, especially for a website to load (unless it’s for Taylor Swift tickets). If users find themselves stuck staring at a loading screen, they’re going to leave. Plus, let’s not forget that search engines reward speedy websites.
So, if you want your audience to stick around and actually enjoy their time on your platform, it’s time to OPTIMIZE IT. Please, your audience is begging for it. The good news is, it's not as complicated as it sounds. It’s definitely not rocket science and with just a few tweaks, your website can run smoother than ever.
Here are 6 simple ways to boost your web performance:
1. Clean up your code
Less is more when it comes to code. Get rid of unnecessary spaces and comments. Smaller files mean faster load times, and that's a win-win.
Make sure your build process has tree shaking enabled; it helps remove unused code, making your website even leaner.
2. Your photos don’t need to be huge
High-res images can be a drag on your loading time. Compress them and choose the right format: jpeg for pictures, png for graphics, svg for vectors, and if possible, go for webp instead of jpeg or png.
These adjustments help your website show pictures quickly, especially for people using phones or tablets!
3. Lazy loading
Your website doesn't have to load everything at once, especially images. You can wait until a user needs to see or use them and then load them. Lazy loading not only makes your pages load faster but also saves data for your users.
4. Cache, cache, cache
Keep regularly accessed data closer to your users. It's like having a secret stash of goods ready whenever they need it. Teams often get mad at caches because they see it as an accessory that is automatically configured.
Make it a core part of your app, design caching strategies wisely and they’re going to make your app go brrr.
5. Use CDNs
CDNs (content delivery network) are like a quick delivery service for content. They help your website load quicker by sending content to servers that are physically closer to the user.
This reduces the time it takes for the content to reach its destination, creating a more seamless browsing experience worldwide.
6. Don’t pick the wrong rendering strategy
Choose how your website shows up wisely and align it with your goals. If it's more of an app-like experience you're after, go for client-side rendering. If quick loading is a priority, server-side rendering might be your best bet.
Think about what your website is meant to do and how you want users to feel when they use it.
Why listen to us? Well besides having a team of expert engineers 😉, we’re web users ourselves and we know what people want. And performance is a crucial part of the user experience.
Remember, a visually stunning website is only impactful if it loads quickly and efficiently. Always prioritize the user experience, value their time, and give them a seamless journey on your platform. Your audience will thank you!